UBER

Art Director and Animator for annual summit identity and graphics

OUR SOLUTION

We collaborated closely with the Uber Elevate team over two months to design and animate every visual element of the summit. From speaker intros and data visualizations to large-scale stage graphics and looping background animations for secondary screens, we crafted a system of visuals that were flexible, futuristic, and brand-aligned. Every presentation was customized to support the speaker’s unique story, while the environmental design provided a consistent visual language across the event.

THE CHALLENGE

Our mission was to create a cohesive and forward-thinking visual identity for the entire summit; one that communicated the future of transportation while remaining grounded in Uber’s brand. This meant developing original content for over 25 speaker presentations across 3 days, while also designing and animating the graphics for stage screens, secondary displays, and motion backdrops that tied the entire venue together.

RESULTS

The summit was a standout success. Attendees praised the immersive, design-forward experience, and Uber reported a 20% increase in media coverage compared to the previous year. Our work helped elevate the perception of the brand's innovation, and the client was so pleased with the outcome that they’ve continued to collaborate with us on several major initiatives since.

THE STORY

When Uber reached out to us to help shape their annual Uber Elevate Summit, we knew it was going to be big. With plans to unveil cutting-edge technology in drone transportation and food delivery, they needed a visual experience that matched the innovation of the event.

Event sizzle video editing work

  • "Byron knocked it out of the park for our annual summit. He brought creative ideas and technical expertise to the table, and helped us showcase our vision for the future of transportation in a visually stunning and compelling way. With his support, we were able to deliver a seamless, high-energy event."

    Nikhil Goel - Co-Founder and Head of Product, Uber Elevate

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