JUMP
Creative Director and Lead Animator
for a series of 3D marketing animations supporting the launch of Jump’s new scooters.
THE STORY
Based on the success of our previous work for Uber's Jump scooter brand, I was asked to help with the creation of follow-up content that would educate city officials on the benefits of shared scooters and generate support for the concept.
OUR SOLUTION
To overcome this challenge, we decided to create a series of low-poly 3D animations that demonstrated the correct and incorrect uses of public scooters while maintaining brand consistency and messaging clarity. These animations were designed to visually communicate product features, brand identity, and proper usage guidelines, serving as key marketing assets in Jump’s promotional and educational efforts. Their stylized approach ensured clarity and engagement across various platforms, helping position Jump scooters effectively within the market.
THE CHALLENGE
The Covid-19 epidemic made it impossible to conduct physical shoots of the scooters in use, which presented a challenge in terms of how to effectively showcase the benefits of public scooters to an audience that may be unfamiliar with the concept. Additionally, the approved budget for this follow-up content could not cover full CGI renders as we had done in the past.
THE RESULT
The 3D animations were a hit with the audience and received positive feedback from the Jump team. They effectively communicated the benefits and correct usage of public scooters, reinforcing the brand’s position as a leader in urban mobility. By bridging the gap between education and product marketing, these assets played a critical role in generating support and interest among city officials, ultimately helping to pave the way for expanded scooter programs.